Checking Backlinks: Why and How to Do It

Checking Backlinks: Wondering how to check backlinks of your website, read this exclusive piece of guide to learn the easy step by step guide on it.

Backlinks are links from other websites that point to your website. They are one of the most important factors for SEO, as they indicate the popularity and relevance of your website to search engines and users. Backlinks can help you rank higher, drive more traffic, and increase your authority in your niche.

Checking backlinks with a magnifier on desktop

However, not all backlinks are created equal. Some backlinks can have a positive impact on your SEO, while others can have a negative or neutral impact. Therefore, it is essential to check your backlinks regularly and analyze their quality and performance.

Also read: Backlink acquisition, boost website performance 

In this article, we will explain why and how to check your backlinks, and what tools you can use to do it effectively.

Why Check Your Backlinks?

Checking your backlinks can help you achieve several goals, such as:

Identify and remove bad backlinks:

Bad backlinks are links from low-quality, spammy, or irrelevant websites that can harm your SEO and reputation. For example, if you have backlinks from adult, gambling, or hacked websites, they can trigger a penalty from Google and lower your rankings. By checking your backlinks, you can find and remove these toxic links before they cause any damage.

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Monitor and improve your link profile:

Your link profile is the overall quality and diversity of your backlinks. A good link profile should have backlinks from authoritative, relevant, and trustworthy websites that use varied anchor texts and link to different pages on your website. By checking your link profile, you can see how well you are doing in terms of link building and identify areas for improvement.

Discover new link opportunities

Checking your backlinks can also help you find new ways to get more quality links to your website. 

For example, you can see what kind of content attracts the most links in your niche, what websites are linking to your competitors but not to you, or what websites have mentioned your brand but not linked to you. 

These are all potential sources of new backlinks that you can pursue.

Measure and optimize your link performance:

Checking your backlinks can also help you understand how effective they are in terms of driving traffic, conversions, and rankings to your website. 

You can see which backlinks are bringing the most visitors, which pages are getting the most links, or which keywords are ranking better thanks to your backlinks. 

You can then use this data to optimize your link strategy and focus on the most profitable links.

How to Check Your Backlinks?

There are many tools that can help you check your backlinks, but one of the most popular and powerful ones is Ahrefs. 

Ahrefs is a comprehensive SEO tool that has a huge database of backlinks that is updated every 15 minutes. 

You can use Ahrefs to check any website's backlinks, including yours or your competitors'.

To check your backlinks with Ahrefs, follow these steps:

  • Step 1: Go to [Ahrefs' Backlink Checker] and enter your website's URL in the search box.
  • Step 2: You will see an overview of your website's backlink profile, including the number of referring domains, backlinks, domain rating (DR), Ahrefs rank (AR), organic traffic, etc.
  • Step 3: You can click on the "Backlinks" tab to see the list of all the individual backlinks pointing to your website. You can use various filters to sort and analyze them by type, platform, DR, UR (URL rating), referring domains, organic traffic, etc.
  • Step 4: You can also click on the "Referring domains" tab to see the list of all the domains that are linking to your website. You can use similar filters to sort and analyze them by DR, linked domains, organic traffic, links to target (total & followed), etc.
  • Step 5: You can also click on the "Best by links" tab to see the list of all the pages on your website that have the most backlinks. You can use similar filters to sort and analyze them by DR, UR (URL rating), referring domains (followed), organic traffic (top country), etc.

By using Ahrefs' Backlink Checker, you can get a comprehensive and detailed view of your website's backlink profile and use it for various purposes.


Checking your backlinks is an essential part of any SEO strategy. It can help you identify and remove bad backlinks, monitor and improve your link profile, discover new link opportunities, measure and optimize your link performance, and ultimately boost your rankings and traffic.

There are many tools that can help you check your backlinks, but one of the best ones is Ahrefs. 

Ahrefs has a huge database of backlinks that is updated every 15 minutes, and it offers various features and filters that can help you analyze your backlinks in depth.

If you want to check your backlinks and improve your SEO, you can try Ahrefs' Backlink Checker for free and see the power of this tool for yourself.

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